Arizona Ford Dealers Sponsor the Arizona Cardinals

The Challenge

The NFL and Ford go hand-in-hand with America’s best-selling truck. In the Valley of the Sun, the Arizona Ford Dealers have been a Cardinals partner for several years. As part of their sponsorship, Southport Marketing handles the activation at two stadium locations – the Flight Deck as fans enter the stadium and inside the stadium on the 5th Quarter Deck. Fans have the opportunity to experience the featured Ford vehicles, including their new EV lineup. They can also gear up and enjoy a locker room photo op.

Client Name

  • Ford

Event Location

  • Phoenix, Arizona

Event Date

  • 2021-2024

Services Provided

Child posing for picture at sports marketing event
people looking at vehicle at brand activation event
Overview of vehicles and fun items at sports marketing event
Family holding designed and fabricated signs for sports marketing event
Groups of people standing around brand activation and sports marketing event
Group of people at a sports marketing event

Results

Thousands of fans had the opportunity to engage with Ford products and various branded activities in the display area – from RC Racing to a 360 Photo Booth! Southport also executed a season-long sweepstakes. More than 300,000 Impressions and 20,000 Quality Interactions have been achieved.

300,000
Impressions
5
Days Turnaround Needed
200,000
Quality Fan Interactions

Like This Project?
Get started on your experiential marketing journey. Contact us today and see what we can do for you.

Get in Contact With Us