Build Your Brand and Level Up
Southport Marketing works with dozens of Brands to leverage sponsorship marketing to enhance the brand, generate leads, increase awareness, and drive sales.
Sponsorship Marketing combines the efforts of a brand and a partner (think sports team, festival, concerts, fairs, etc.) coming together to increase brand awareness for the Brand. At Southport Marketing, we have been working with brands for more than 15 years to enhance their overall marketing efforts through sponsorship marketing. Integrating sponsorships is the key element to success – combing efforts of advertising, digital, social, and, of course, Experiential Marketing which is the only way for consumers to touch, smell and engage in your product.
Sponsorship marketing combines the efforts of a brand and a partner (think sports team, festival, concerts, fairs, etc.) coming together to increase brand awareness for the brand.
By itself, sponsorship marketing allows you to touch … literally … consumers. That is the most important part. But sponsorship marketing is most effective when combined with a Brand’s overall marketing plans. Joining your advertising, digital marketing, and social media efforts, along with sponsorship marketing, is a recipe for success.
Whether a brand is evaluating a sponsorship before buying or measuring the success of its sponsorship, Southport can deliver the right metrics and experience to show a brand the expected success and the ultimate return on its investment.
Deciding what to sponsor is the most essential part of a brand’s success. Defining the target demo of your product and then sticking to that effort will lead you to buy the right opportunities vs. what you might like to be a part of. All too often, an executive might like the NFL, for example, but it might not be the best spot for a specific product. Southport will deliver an educated analysis to show you what is the most cost-effective solution on where to start.