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The Psychology of Engagement: Understanding Consumer Behavior in Experiential Marketing
Understanding human behavior, particularly consumer behavior in marketing, is one of the major keys to success as a business owner…
January 31, 2024
The Power of Experiential Marketing: Creating Lasting Brand Impressions in Los Angeles
In today’s market, it’s not enough to simply put an ad in front of people. Audiences deserve something more. They…
December 20, 2023
What is Marketing Fulfillment?
We are familiar with traditional “direct mail” pieces sent out en masse. Marketing Fulfillment, also called Kitting, is a customized…
February 5, 2021
Experiential Marketing Agencies vs. Advertising Agencies
Should you hire your Advertising Agency to do your Experiential Marketing, too? Believe it or not, the answer is yes!…
June 21, 2013
Southport Named Top 100 Event Agency – 2021
Two years running, Southport Marketing has been selected as one of the top 100 agencies on the 2021 Event Marketer It…
October 4, 0202
Give Your Brand a Voice through Social Media
How to cultivate personal relationships with your brand By Jordan Cohen, Director, Marketing & New Media Most brands treat social media…
June 21, 2013
Southport Marketing Named Top 100 Event Agency
We are excited to announce that Southport Marketing has been selected as one of the top 100 agencies on the…
August 26, 2020
Southport Marketing featured on Worldwide Business with Kathy Ireland
Worldwide Business with Kathy Ireland® performed an exclusive interview with Southport Marketing President, Tim Young and CMO, Kurtis Katz. The…
February 10, 2017
Promoting the Promotion
Creating an Event for Results By Kurtis Katz, CMO/Partner Have you ever heard the phrase “If you build it, they…
August 23, 2012
Custom Fabrication of Semi-Permanent Displays
Southport is known for creating great brand activation plans for our clients that are easy to set up, activate, and…
September 15, 2014
10 Things To Put On Your To-Do List Each Workday
List by J.T. O’Donnell with insertions by Andrea Iranpour, Vice President, Client Services Inc. magazine columnist Jeff Haden recently wrote…
June 21, 2013
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