“My favorite part of my job is seeing my clients’ ideas come to fruition.”
About Cassidy
Cassidy graduated from San Diego State University’s College of Professional Studies and Fine Arts, with a Bachelor of Arts degree in Advertising and a Minor in Industrial and Organizational Psychology. While in school refining her industry knowledge, strengthening interpersonal relations, and adopting technical design skills—Cassidy served as President and COO of SDSU’s Advertising Club.
Since joining Southport in 2021, Cassidy has taken her passions for art, leadership, and behavioral psychology, and applied it to a career in experiential marketing. Through her work, she hopes to positively contribute to advancing and reimagining the “consumer experience.