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Brand Activation

Meaningful. Engaging. Impactful.

We are an award-winning brand activation agency in Los Angeles, CA, helping companies create positive interactions with customers that inspire them to take action. We utilize our experience, knowledge, and resources to differentiate your brand through engaging consumer experiences and meaningful interactions, making it outshine all others. Begin your very own experiential brand activation journey today!

Creating Remarkable Experiences & Extraordinary Interactions

What Is Brand Activation?

Brand activation creates positive customer-to-business interactions that allow brands to form positive connections with their target audience. At Southport Marketing, we have been harnessing the power of experiential brand activation for over a decade to achieve phenomenal results for our partners.

LA Rams experiential brand activation event attracts football and sports fans in Los Angeles, California

Brand Activation Agency in Los Angeles, CA

Why Choose Southport Marketing?

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Best in Class

We’ve been successfully activating brands since 2008. Our brand activation portfolio is highly diversified, from renowned automotive brands to NFL teams.

unique brand activation process

Like No Other

With our commitment to bold, unrelenting creativity, Southport Marketing will orchestrate an extraordinary moment your customers have never experienced.

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Collaborative Experts

Nobody knows your brand quite like you do, so we prioritize collaboration. Together, we can create an unforgettable brand experience that allows you to build relationships with your most valuable customers.

Experiential Brand Activation

For over 15 years, Southport Marketing has created lasting memories and meaningful connections for brands in Los Angeles and nationwide. Check out our experiential marketing portfolio for a closer look at how our brand activations have empowered companies like yours.

Brand Activation Strategy

Our multifaceted brand activation strategy covers all the bases, making your experiential brand activation campaign the best it can be.

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We begin with concept development and ideation. Our brand activation specialists will evaluate your brand, goals, and target audience to develop groundbreaking concepts.

Logistics and planning


Our brand activation agency will handle all the logistics involved — from venues to vendors and event staffing. We’ll take care of the nitty-gritty so you can focus on the big picture.


There’s almost no limit to how we can show off your brand. Unique brand installations, interactive exhibits, and exciting pop-up shops are just a taste of what we can do.

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Brand Activation FAQs

What is a brand activation?

Brand activation is a marketing strategy that increases brand awareness and consumer loyalty by creating a memorable and engaging experience for consumers. Brand activations use various techniques, media, and channels to create an immersive experience for target audiences. Your consumers will experience a unique and impactful event forever associated with your brand. That emotional connection leads to long-term customers with strong brand loyalty.

Why are brand activations important for businesses?

At each unique brand activation event, you can showcase your brand’s personality, values, and offerings in an interactive and immersive way. The immersive experience leaves a lasting impression that keeps consumers returning to your brand for more. Brand activations help businesses differentiate themselves from competitors and build brand loyalty, leading to increased customer engagement, sales, and overall business growth.

How do brand activations differ from traditional marketing?

Brand activations engage consumers in a real-life experience. Traditional marketing relies on the one-way communication of TV commercials, print ads, or billboards, which can be useful for helping brands broadcast their message to a broad audience, but it doesn’t allow for real-time customer interaction. Brand activations leverage experiential marketing techniques like pop-up events, interactive installations, and social media contests to create a direct, personal, and memorable connection with consumers.

How can brand activations help increase brand awareness?

Put a spotlight on your brand by snatching consumers’ attention with a unique and engaging brand activation event. Brand activations also incorporate social media elements encouraging participants to share their experiences online. That sharing spreads your brand name organically, creating wider brand exposure. Brand activation strategies reach a broad audience, generate buzz, and enhance brand visibility.

Can brand activations work for both B2B and B2C businesses?

Yes! Brand activations work for B2B (business-to-business) and B2C (business-to-consumer) marketing.

B2B brand activations create memorable experiences at trade shows, conferences, or industry events. Businesses can use brand activations to showcase their products, differentiate themselves from competitors, and establish relationships with potential clients. Brand activations empower B2C brands to engage directly with consumers to build brand loyalty and increase sales.

Create lasting impressions and emotional connections with your customers. Brand activations can jumpstart branding and business for both B2C and B2B companies.

Activate Your Full Potential with Southport Marketing

Southport Marketing is a premier brand activation company headquartered in Los Angeles, CA. We’ve got the innovation, experience, talent & resources required to elevate your business and crush your goals. Contact us to begin planning your brand activation strategy today!

Get Started Today!