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Experiential Marketing Services & Event Capabilities

Take a Look at What We Offer!

We build live experiences that get people involved, then we handle the production muscle behind them. Since 2008, we’ve delivered activations, events, and partnerships with a team built for real-world execution.

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In business since 2008

Large-scale marketing installation for high-impact brand visibility and advertising.

90% of capabilities delivered in-house

Market research icon

Executing nationwide

Not Sure Where to Start? Pick Your Goal

If you already know what you need, head straight to the capabilities below. If you’re still deciding, these are the fastest paths.

Launch Something New

Product launches, pop-ups, press moments, retail tours, big reveals.

Produce an Event with a Lot of Moving Parts

Planning, logistics, staffing, vendor coordination, on-site management.

Own the Venue, Festival, or Partnership Moment

Sponsorship strategy, partner alignment, on-site exposure, measurable value.

Tighten Operations Behind the Scenes

Kitting, storage, distribution, staffing, fabrication, signage, tech support.

Our Core Capabilities

These are the services we’re known for. The programs that demand creativity, planning discipline, and strong on-site leadership.

Brand Activation
Brand activation

Brand Activation

When you need attention and action, we build activations that invite people in and give them a reason to stay. We develop the concept, map the plan, then bring it to life with immersive design and interactive moments.

Includes:

  • Concept development and creative direction
  • Pop-ups, immersive builds, interactive moments
  • On-site execution and production support
  • Staffing, fabrication, tech, and fulfillment support as needed
Event Production
Event production - Marketing events

Event Production

From intimate experiences to large-scale festivals, our production team handles the full scope. Planning, coordination, logistics, staffing, entertainment, displays, and on-site management, all owned by a team that keeps it organized.

Includes:

  • Planning, coordination, and logistics
  • Vendor management and run of show
  • On-site leadership and troubleshooting
  • Event staffing and production support
Experiential Marketing
Experiential Marketing
Experiential marketing icon

Experiential Marketing

Experiential marketing turns awareness into real engagement, in the places people gather. Pop-ups, branded festivals, interactive environments, and VIP moments, built to spark conversation and build loyalty.

Includes:

  • Live experiences designed for participation
  • Campaign-level planning and execution support
  • Creative direction, production, and on-site management
  • Optional add-ons like tech, staffing, fulfillment, and printing

Supporting Capabilities That Make Programs Run Better

These services plug into your program wherever you need them, or we can bundle them into a full end-to-end build.

Sponsorship Marketing
Sponsorship marketing - Sponsorships

Sponsorship Marketing

We help brands build smart sponsorships and strategic partnerships that drive awareness, leads, and engagement. We focus on value you can measure, not just visibility.

What we handle:

  • Sponsorship strategy and partner alignment
  • Evaluation and buying support
  • Activation planning and on-site execution
  • Reporting built around real outcomes
Sports Marketing
Sports marketing - Sports event & stadium promotions

Sports Marketing

Sports audiences show up with energy and loyalty. We create experiences that match that intensity, from fan fests to branded moments inside the venue.

What we handle:

  • Fan engagement activations
  • Promotional support for ticket sales
  • Community and charity activations
  • On-site execution and staffing support
Event Technology
Experiential event marketing technology

Event Technology

We bring in the tech that improves the attendee experience and makes execution easier. Registration, engagement tools, and custom app experiences that keep your program running smoothly.

What we handle:

  • Registration and check-in systems
  • Engagement tools and attendee touchpoints
  • Custom event apps and digital experiences
  • Interactive experiences, including AR/VR options
Design and Fabrication
Promotional marketing display design and fabrication services

Design & Fabrication

We design and build immersive environments that look great up close and hold up under real event conditions. Custom builds, branded spaces, and interactive elements, made to perform on site.

What we handle:

  • Event layouts and scenic design
  • Custom builds, installs, and pop-ups
  • Interactive elements and branded environments
Event Staffing
Event staffing services

Event Staffing

We staff events with people who represent your brand well and show up prepared. Our in-house team handles selection, vetting, training coordination, and management.

What we handle:

  • Brand ambassadors and event staff
  • Team leads and on-site management
  • Staffing coordination and scheduling
  • Coverage for tours, pop-ups, and festivals
Marketing Fulfillment
Marketing fulfillment

Marketing Fulfillment

Kitting, storage, fulfillment, and distribution, handled by a team that understands marketing programs. We keep assets organized and moving on your timeline.

What we handle:

  • Kitting and fulfillment for programs and mailers
  • Storage, inventory, and distribution
  • Pick/pack workflows and custom assembly
  • Program support staffing when volume spikes
VIP Experiences
VIP brand experience marketing events

VIP Experiences

For your highest-value audiences, we curate VIP experiences that feel personal, elevated, and aligned with your brand. Every touchpoint is planned with intention.

What we handle:

  • Guest journey planning and flow
  • Premium environments and hosted moments
  • High-touch staffing and on-site management
Large Format Printing
Large scale advertising printing

Large-Scale Printing

When you need signage that shows up big and looks sharp, we coordinate large-format printing through our official signage and print partner, managed by our team.

What we handle:

  • Banners, backdrops, and venue signage
  • Event graphics and environmental branding
  • Wraps and large-format installs
  • Print coordination tied to your event timeline

Why Southport?

We’re a boutique agency with big production muscle. Our edge is operational discipline, the kind that keeps timelines tight, budgets clean, and crews aligned when the show goes live.

A lot of agencies outsource most of the work. We keep the core pieces in-house, which means faster decisions, fewer handoffs, and more consistency from planning through execution.

  • In business since 2008
  • 90% of capabilities delivered in-house
  • In-house teams for staffing, design, apps, fulfillment
  • Ops support: fleet, warehouses, budgeting, staff database
Talk Through Your Scope
Adobe sponsors festival concert stage at experiential marketing event produced by Southport Marketing in Los Angeles, CA
Woman writing inspirational message on mirror

Industries We Serve

Different industries bring different rules, audiences, and expectations. We build experiential programs that respect those realities and still feel bold, current, and worth showing up for.

From automotive and tech to retail and beyond, we help brands connect with the right people in the right way.

Explore Industries

How We Work

You’ll always know what’s happening, what’s next, and who owns it.

Step 1: Define the Win

We align on goals, audience, budget guardrails, and what success looks like.

Step 2: Build the Concept

We develop the creative direction and the experience flow.

Step 3: Lock the Plan

Logistics, staffing, tech, fabrication, permitting, timelines, all mapped.

Step 4: Produce and Execute

On-site leadership, run of show management, and real-time problem solving.

Step 5: Wrap and Learn

We close out cleanly and capture insights you can use for the next program.

Ideas, Playbooks, and Strategy

If you’re in planning mode, our blog covers experiential strategy, production considerations, and what’s working right now.

Engaged consumers enjoy immersive brand experience at Alaska Airlines experiential marketing event in Los Angeles, California by Southport Marketing - How to Analyze Experiential Marketing ROI & EffectivenessBrand Activation InsightsEvent Production PlaybookExperiential Marketing Strategy
May 17, 2024

Measuring Success: How to Analyze Experiential Marketing ROI & Effectiveness

Pushing the envelope of marketing means giving customers a unique experience. Instead of handing customers a flyer, brands have evolved…
Understanding Consumer Behavior in Experiential Marketing in Los Angeles, California - The psychology of engagementBrand Activation InsightsEvent Production PlaybookExperiential Marketing StrategySports Marketing Strategy
January 31, 2024

The Psychology of Engagement: Understanding Consumer Behavior in Experiential Marketing

Understanding human behavior, particularly consumer behavior in marketing, is one of the major keys to success as a business owner…
Southport Marketing creates lasting brand impressions in Los Angeles, California with experiential marketing campaignsBrand Activation InsightsExperiential Marketing StrategySports Marketing Strategy
December 20, 2023

The Power of Experiential Marketing: Creating Lasting Brand Impressions in Los Angeles

In today’s market, it’s not enough to simply put an ad in front of people. Audiences deserve something more. They…

Have a project in mind?

Tell us what you’re building, where it’s happening, and what you need the experience to do. We’ll come back with smart next steps.

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