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Engaged consumers enjoy immersive brand experience at Alaska Airlines experiential marketing event in Los Angeles, California

Measuring Success: How to Analyze ROI and Effectiveness of Experiential Marketing Campaigns

Pushing the envelope of marketing means giving customers a unique experience. Instead of handing customers a flier, brands have evolved…
May 17, 2024
Understanding Consumer Behavior in Experiential Marketing in Los Angeles, California - The psychology of engagement

The Psychology of Engagement: Understanding Consumer Behavior in Experiential Marketing

Understanding human behavior, particularly consumer behavior in marketing, is one of the major keys to success as a business owner…
January 31, 2024
Southport Marketing creates lasting brand impressions in Los Angeles, California with experiential marketing campaigns

The Power of Experiential Marketing: Creating Lasting Brand Impressions in Los Angeles

In today’s market, it’s not enough to simply put an ad in front of people. Audiences deserve something more. They…
December 20, 2023
integrating technology into experiential marketing campaigns

Integrating Technology into Experiential Campaigns

Imagine attending a marketing event planned by your favorite company and stepping into a completely immersive experience that touches all…
July 21, 2024
Southport Marketing experiential marketing team analyzing data insights, leveraging advanced technology for impactful brand strategies.

Tools and Trends in Experiential Marketing Analysis

Marketing is a challenging field because so many voices compete for customers’ attention. With social media, television, billboards, and more,…
June 21, 2024
Creative experiential marketing agency in Los Angeles designs brand activation events near you

Breaking Boundaries: Pushing Creative Limits in Experiential Marketing

Every business wants to find ways to connect with their customers, but not all of them know how to develop…
December 9, 2024
Alaska Airlines marketing fulfillment PR media kit with premium branded products create lasting impressions for VIP customers

What is Marketing Fulfillment?

We are familiar with traditional “direct mail” pieces sent out en masse. Marketing fulfillment, or Kitting, is a customized package…
February 5, 2021
Corona Extra Beach House sponsorship in Los Angeles, CA

Experiential Marketing Agencies vs. Advertising Agencies

Who Should Do The Work? By Tim Young, President Would you hire your Advertising Agency to do your Experiential Marketing?…
June 21, 2013
top one hundred event agency 2021 It List - Experiential marketing award

Southport Named Top 100 Event Agency – 2021

Two years running, Southport Marketing has been selected as one of the top 100 agencies on the 2021 Event Marketer It…
October 4, 0202
Give your brand a voice through Social Media

Give Your Brand a Voice through Social Media

How to cultivate personal relationships with your brand By Jordan Cohen, Director, Marketing & New Media Most brands treat social media…
June 21, 2013
Top one hundred event agency 2020 It List - Experiential marketing award

Southport Marketing Named Top 100 Event Agency

We are excited to announce that Southport Marketing has been selected as one of the top 100 agencies on the…
August 26, 2020
CEO of Southport Marketing featured on Worldwide Business with Kathy Ireland

Southport Marketing featured on Worldwide Business with Kathy Ireland

Worldwide Business with Kathy Ireland® performed an exclusive interview with Southport Marketing President, Tim Young and CMO, Kurtis Katz. The…
February 10, 2017
Promoting the promotion

Promoting the Promotion

Creating an Event for Results By Kurtis Katz, CMO/Partner Have you ever heard the phrase, “If you build it, they…
August 23, 2012
Custom fabrication of semi permanent display for Lexus experiential brand activation event production in Los Angeles, CA

Custom Fabrication of Semi-Permanent Displays

Southport is known for creating great brand activation plans for our clients that are easy to set up, activate, and…
September 15, 2014
10 things to put on your to-do list each work day

10 Things To Put On Your To-Do List Each Workday

List by J.T. O’Donnell with insertions by Andrea Iranpour, Vice President, Client Services Inc. magazine columnist Jeff Haden recently wrote…
June 21, 2013