At Southport Marketing, we design real-world experiences that make alcohol and beverage brands impossible to ignore. Whether you’re launching a new spirit, expanding into retail, or building buzz at festivals, we help you connect with your audience in ways that actually move the needle.
You don’t win drinkers over with noise. You win them in the moment — at the bar, in the crowd, at the first pour. That’s where we show up.
We’ve supported everything from grassroots tastings to high-profile activations with full-service execution that’s equal parts creative and operationally sound. Compliance? Check. Logistics? Nailed. But more importantly, we bring your brand to life with energy, purpose, and reach.
Marketing alcohol comes with layers. Between age-gating, market fragmentation, and sky-high competition, it’s easy to get lost in the mix. We’ve seen brands run into:
We help solve all of that — and we keep it fun.
We build alcohol and beverage activations that are bold, buttoned-up, and built for impact. Our in-house teams cover everything from staffing to warehousing to custom builds, which means you’ll get execution that’s tight from kickoff to load-out.
Bars, lounges, nightclubs — we know how to work inside these environments to elevate your brand and drive interaction. Branded displays, tastings, influencer tie-ins, and promotions that actually get noticed.
We run multi-market sampling programs, in-store activations, and aisle takeovers with smart signage, trained staff, and compliance already baked in.
Your brand deserves more than a booth. We create full-scale, immersive environments that stand out at music, culture, and food events — complete with fabrication, tech integrations, and staff who know how to engage.
Rooftop bars, hidden lounges, private tastings — we create exclusive moments for your most valuable audience. Great for influencer content, media coverage, and long-term loyalty.
Need a mobile bar, custom bar cart, or branded speakeasy? We concept, design, and build from the ground up, then handle transport, install, and teardown in-house.
This industry moves fast, but it’s also tightly regulated. We get both sides.
Our team knows how to market alcoholic beverages with strategy, style, and control. We’ve supported liquor brands, beer campaigns, wine activations, RTD launches, and zero-proof moments — across venues, retail, and major events nationwide.
Because 90% of our work is handled in-house — including staffing, fulfillment, warehousing, and digital — we don’t leave room for missed cues or dropped details. Everything aligns, and nothing falls through the cracks.
Southport Marketing is an experiential marketing agency in Los Angeles that offers full-service activations for Automotive companies, brands, and dealerships across the U.S. With in-house logistics, CAD design, staffing, and event production capabilities, we execute from concept to closeout without the chaos.
If you’re looking for an alcohol promotion partner that shows up ready — with experience, ideas, and a handle on all the moving parts — we should talk.
Let’s build something unforgettable.
