Southport Marketing is a consumer packaged goods experiential marketing agency built for real-world results. We design and deliver strategic, creative, cost-effective CPG events with exceptional logistics and execution, powered by in-house capabilities and nationwide reach. From sampling tours to retail demos, we bring CPG brands to life where buying decisions happen.
What Is CPG Brand Marketing?
CPG brand marketing builds awareness, trials in real time, and repeat purchases for everyday products, from energy drinks and sparkling beverages to pet treats. It blends consumer goods marketing, advertising, and shopper tactics to win share where it counts, at shelf and on screen.
Experiential is the hands-on engine inside a broader consumer packaged goods marketing strategy. It connects the dots across retail media and e-commerce, shopper marketing, trade programs, and sales enablement. We activate in stores and at events, weave in content and CRM capture, support sell-in with retailers, then measure what moved the needle.
Why Experiential Works For CPG
Drive Product Trial and Trust
Sampling lowers risk and speeds trial. When people taste, smell, touch, and ask questions, hesitation fades and consideration grows. Our product specialists guide that moment, then make the handoff to retail or e-commerce with clear next steps.
Stand Out On Crowded Shelves
A smart in-store demo or mobile pop-up cuts through choice overload. We design visual stories, simple claims, and fast flows that spotlight the product benefit and the reason to buy now, not later.
Build Emotional Connections and Loyalty
A good experience is memorable, and memory drives repeat. We pair feel-good moments with consent-based data capture and remarketing that stays respectful.
Encourage Repeat Purchases and LTV
The work continues after the demo. We tie promo codes, retail calendars, and retargeting to the experience, then track performance to improve frequency and lifetime value.
CPG Marketing Solutions
Product Sampling Campaigns
Turn trial into habit. We plan and produce in-store tastings, outdoor sampling, and mail-to-home kits, all managed through our in-house fulfillment and QA. Teams are trained on claims and compliance, then equipped with clean data capture, POS-ready signage, and clear shopper next steps. Cold chain, storage, and reporting are handled under one roof.
What this can include: retailer-approved demos, campus and community sampling, geo-targeted vouchers, CRM opt-ins, and post-event recaps tied to retail calendars.
What we measure: trial-to-purchase rate, repeat purchase rate, retail velocity, basket size, footfall, digital amplification, CRM signups.
Consumer Engagement Activations
Create moments people remember and share. We design pop-ups, interactive footprints, and sponsorship-led experiences that spark conversation and move product. Our creative, fabrication, staffing, and trucking fleet keep builds consistent from city to city. When technology enhances the story, we integrate proven tools and partner with specialists as needed.
Activation options: mobile pop-ups, sports and community events, quick-learn product trials, photo capture with consent, light gamification, and on-site offers that connect.
New Product Launch Events
Make the first impression count. From retail previews to high-energy unveil moments, we script the experience, build the environment, and run the show with operational precision. We align sampling, education, and content capture, then support sell-in with retailer-ready assets and training.
Launch support: press or buyer previews, story-led staging, large-format printing, ambassador training, promo code strategy, and a measurement plan that follows the product into market.
CPG Categories We Support
- Food Products
- Alcohol & Beverage
- Retail
- Personal Care & Beauty
- Household & Cleaning
- Pet Care
- Health & Wellness
- Seasonal & Gifting
Consumer Packaged Goods Industry Trends
Retail media meets demos.
US retail media spend is projected to top roughly $62 billion in 2025, which pushes brands to connect on-site impressions with in-store trial and closed-loop sales. Good news for CPG, since retail networks increasingly support demo tie-ins and attribution.
Sampling with attribution.
Academic research shows in-store product sampling drives immediate sales and the lift can persist for many weeks, especially with repeated events. That reinforces investment beyond one-day spikes.
Premiumization and value, both at once.
Consumers are trading up in specific moments while watching price elsewhere, so your portfolio needs the right trial offers and sizes across channels. Deloitte’s CPG industry outlook highlights slower price-led growth and more focus on mix, innovation, and efficiency.
Sustainability at events.
Updated standards and industry roadmaps keep pushing greener operations, from materials to measurement. We design for waste reduction and vendor compliance, then document it.
Compliant data capture.
Privacy shapes participation. In Cisco’s global survey, about three-quarters of consumers say they will not purchase from organizations they do not trust with their data, so we build clear consent flows and transparent value exchanges.
Why CPG Brands Choose Southport
We are an experiential agency that delivers strategic, creative, cost-effective programs with exceptional logistics and execution. About 90% of capabilities are delivered in-house, including event staffing, production design and CADs, event rentals, app development, fulfillment, warehousing, signage, a budget management system, and our staffing database. Strength comes from operations and logistics rigor, then flawless execution.
You get brand activation, event production, sponsorships, sports marketing, event technology, design and fabrication, event staffing, marketing fulfillment, VIP experiences, and large-scale printing. We have 16 years as a proven agency, 32+ years of staff experience, and we even create and produce our own festivals. We operate nationwide from Southern California.
Ready To Launch?
Let’s bring your product to life where shoppers discover and decide. We will plan the right format, crew it with pros, and measure what matters. Get started today!
Frequently Asked Questions
What is CPG brand marketing?
It is the mix of consumer goods marketing, advertising, and shopper programs used to drive awareness, trial, and repeat for packaged goods. Our CPG marketing solutions add experiential to that mix, from demos to mobile tours, so your product is understood in seconds.
How do you measure CPG experiential ROI?
We track trial-to-purchase rate, retail velocity, basket size, repeat, and CRM signups, then connect them to exposure. Where possible, we pair retailer data or control regions with on-site results to isolate lift and optimize the next wave.
What goes into a consumer packaged goods marketing strategy?
Clear positioning, the right consumer packaged goods marketing segmentation, retail calendars, and a plan that blends media with activations. We align trade and shopper programs with sampling and retail media, then map KPIs to each stage.
How does sampling drive CPG sales and marketing outcomes?
Sampling lowers perceived risk and clarifies the benefit fast. With a trained team, smart offer design, and follow-up, sampling can lift sales today and in the weeks after the event.
How does market research guide CPG activations?
We run quick pre- and post-surveys, shopper intercepts, and control tests. Insights inform messaging, channel mix, and where to place your next dollar.
What consumer packaged goods marketing tools do you use for data capture?
We use on-site apps, QR flows, and secure forms that collect consented data for CRM. When advanced integrations are required, we partner with proven specialists and stay aligned with privacy expectations.
Do you support multi-city or nationwide programs?
Yes. We operate nationwide from Los Angeles, with our own warehousing, fulfillment, and staffing network. Routes, permits, storage, production, and reporting are handled end-to-end.
