Family Movie Night Series
The FMNS program ran in 8 markets with 22 movie series, 108 movie screenings, and garnered over 1.5 million total impressions.
After completing the created event series, PRIUSCINEMA, Southport was tasked to keep the momentum of positive messaging of the Prius v to the Hispanic Community across the country. Eight target markets were chosen with high Hispanic population density (Los Angeles, San Diego, San Francisco, Phoenix, Chicago, New York, Washington DC, and Miami) and our grassroots marketing campaign of the Family Movie Night Series (FMNS) was born.
By partnering with local promoters in the target markets, Southport negotiated sponsorships of outdoor movie series to be able to show Prius v commercials and interactive Toyota-related trivia slides prior to the movie showings. Toyota also received additional exposure from signage on site and digital impressions through the individual movie series’ email, web, and social media.
Upon completion, the FMNS program ran in 8 markets with 22 movie series, 108 movie screenings, and garnered over 1.5 million total impressions.