As title sponsor of the OC Marathon, SDCCU had several experiential footprints with engaging interactions throughout the event.
SDCCU conducted surveys at each of their footprints, where guests could participate in a study that ended with a digital spin wheel. Guests either won a branded stretchy headband, branded Swedish fish, or a $100 Visa Gift Card.
At the Lifestyle Expo, guests could engage with an Instagram vending machine. When guests followed @SDCCU and posted a photo using the hashtags #SDCCU and #OCMarathon, a gift would be dispensed from the vending machine.
Guests were also able to participate in a photo booth with beach-themed props. The photos were then texted instantly to the guest for easy sharing courtesy of SDCCU.
Client Name
Event Location
- San Diego, California
Event Date
- 2021-2023
Services Provided
Results
At the Finish Line Festival, guests customized their Marathon Survival Kit by choosing a live screen-printed design for each guest. Guests were then able to choose two items at the Amenity Wall. Their choices included a stretchy headband, hand sanitizer, a cooling towel, and a lip balm/sunscreen duo.
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