As title sponsor of the OC Marathon, SDCCU had several experiential footprints with engaging interactives throughout the entire event.
SDCCU conducted surveys at each of their footprints to where guests were able to participate in a survey that ended with a digital spin wheel. Guests either won a branded stretchy headband, branded Swedish fish, or a $100 Visa Gift Card.
At the Lifestyle Expo guests were able to engage with an Instagram vending machine. When guests followed @SDCCU and posted a photo using the hashtags #SDCCU and #OCMarathon, a gift would dispense from the vending machine.
Guests were also able to participate in a photo booth with beach themed props. The photos were then texted instantly to the guest for easy sharing courtesy of SDCCU.
At the Finish Line Festival, guests customized their own Marathon Survival Kit by choosing a screen printed design that was screen printed live for each guest. Guests were then able to choose two items at the Amenity Wall. Their choices consisted of a stretchy headband, hand sanitizer, a cooling towel, and a lip balm/sunscreen duo.