“What I love most about working at Southport is the creative flexibility and atmosphere that it provides. The sky is the limit when it comes to the opportunities we have in concept creation, vendor partners and branding/graphic direction. This allows us to truly provide unique, customized events and experiences for our clients. Likewise, we are actively encouraged and thrive in the ability to collaborate with our entire team during the creative process.”
About Andrea
For more than 20-years, Andrea has spent her career in the marketing, promotion and events industry developing effective strategies, integrated programs and partnerships to increase visibility of brands, generate revenue-producing campaigns for consumer products and major corporations in the sports, automotive, entertainment, lifestyle, fitness, and fashion arenas.
As Southport’s EVP, Andrea’s primary responsibilities include creation of strategic programs and brand experiences, new business and partnership development, sponsorship evaluation, event activation and account management.
Prior to Southport Marketing, Andrea was Director of Sponsorships and Client Services for Pac-10 Properties, a division of Fox Sports. As such, she developed and oversaw the sponsorship programs and client integration for the Pac-10 Conference’s blue chip sponsors such as Dr. Pepper/Sunkist, Pacific Life, Bank of the West, and 76 Gasoline. In addition, she created and executed the marketing campaigns for the Pac-10 Conference Basketball Tournament held annually at Staples Center in Los Angeles.
Andrea’s marketing and events career includes time spent as Supervisor at General Motor’s R*Works, a division of Interpublic Group, overseeing sponsorships, promotions and events for its key partners such as the Fiesta Bowl, Pac-10 Conference, Denver Broncos, USC, Monday Night Football, and the Rock and Roll Marathon series.
Andrea enjoys spending time with her family, cheering on her sons at their numerous sport games and working out!
