For more than 10-years, Andrea has spent her career in the marketing, promotion and events industry developing effective strategies, integrated programs and partnerships to increase visibility of brands, generate revenue-producing campaigns for consumer products and major corporations in the sports, automotive, entertainment, lifestyle, fitness, and fashion arenas.
As Southport’s Vice President of Client Services, Andrea’s primary responsibilities include creation of strategic programs and brand experiences, new business and partnership development, sponsorship evaluation, event activation and account management.
Prior to Southport Marketing, Andrea was Director of Sponsorships and Client Services for Pac-10 Properties, a division of Fox Sports. As such, she developed and oversaw the sponsorship programs and client integration for the Pac-10 Conference’s blue chip sponsors such as Dr. Pepper/Sunkist, Pacific Life, Bank of the West, and 76 Gasoline. In addition, she created and executed the marketing campaigns for the Pac-10 Conference Basketball Tournament held annually at Staples Center in Los Angeles, along with implementation of on-court, on-air and in-arena sponsor integration throughout the Tournament.
Andrea’s marketing and events career includes time spent as Supervisor at General Motor’s R*Works, a division of Interpublic Group, overseeing sponsorships, promotions and events for its key partners such as the Fiesta Bowl, Pac-10 Conference, Denver Broncos, USC, Monday Night Football, and the Rock and Roll Marathon series. At Magic International, the largest annual trade show in the fashion industry, she developed and managed its marketing campaigns, as well as coordinated and executed show events.
Finally, during her time at Weider Publications, Andrea created and implemented marketing strategies and promotions for more than 21 consumer magazines in the fitness and entertainment industries including Shape, Men’s Fitness, Fit Pregnancy, Muscle & Fitness and Star. Andrea is a graduate of Pepperdine University with a BA in Public Relations and is currently a member of the Los Angeles chapter of Women in Sports and Entertainment (WISE).
Andrea enjoys spending time with her family, working out and running (she has completed two marathons), and watching college sports!