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Tim Young, CEO of Southport Marketing - experiential marketing agency in Los Angeles, CA

Tim Young

Partner and President

“For me, the most favorite part about my job is simple. Different. Family. Those two words say a lot. I get to wake up to every morning knowing what I will be doing each day is different. Yes there are tasks, but not one day since we launched Southport Marketing has been the same. Family because that is who we are. A group of people with common professional interests that actually enjoying joining forces to accomplish great things for great clients.”

About Tim

Tim is a 25-year marketing veteran including stops tied to golf, hot dogs, magazines, professional baseball, cars and event marketing. Tim leverages his expertise and experience in the Sports, Entertainment and Lifestyle space helping clients build and execute marketing strategies. Consistently exceeded aggressive revenue goals and set industry standards at General Motors for lead generation and sales increases of more than 20%.

Today, Tim’s focus as founder and President of Southport Marketing is on account management, business development, product marketing, strategic planning, client relations, event management, contract negotiations, and budget management.

Prior to Southport, Tim spent nine years with General Motors R*Works. Tim was the first Director to join the Western Region helping build R*Works from the ground up. Some of the highlights included: professional and college sports, concerts, festivals, fairs, air shows – more than 200 events annually. As SVP, Regional Managing Director for R*Works, Tim supervised a staff of 25 who produced events and sponsorships for GM and its local dealer groups. Tim took a national assignment in 2006 working with all divisions at GM on Sports and Entertainment properties. From MLB to the Grammy Awards to the Transformers first movie, Tim focused on leveraging media properties to include promotional opportunities beyond the traditional 30-second TV commercial.

One of Tim’s highlights working for the San Diego Padres was creating a game-changer in 1998 when Trevor Hoffman, MLBs #2 in all-time saves, entered the game to Hells Bells – otherwise known as Trevor Time. That year, Hoffman saved 53 games helping the Padres to the World Series. The best job ever for Tim was years ago when he had his own personal “hot dog on wheels.” As a driver and public relations personality, Tim drove the Oscar Mayer Wienermobile to events in the western United States. Some of the highlights included the Rose Bowl, Super Bowl, All-Star Game, and teaching Jay Leno how to drive the Wienermobile on the Tonight Show.

Tim is a graduate of San Diego State University and currently serves on the Board of Directors of the Century Club of San Diego, the charity that runs the Farmers Insurance Open (PGA Tour). Tim is married and lives in San Diego.