NWSL Championship Fan Fest

The Challenge

The National Women’s Soccer League held the 2023 Championship Game at Snapdragon Stadium in San Diego. Southport Marketing was tapped by the NWSL to put on a pre-game Fan Fest and to execute the CarMax Skills Challenge – an All Star competition of sorts. The two events were planned and executed by Southport along with many league partners including – CarMax, Ally, Adobe Max, Nationwide, and a custom photo op featuring the newly announced NWSL Championship Trophy designed by Tiffany. The main stage featured headliner Bishop Briggs along with a DJ performance and TOGETHXR.

Adobe sponsors festival concert stage at experiential marketing event produced by Southport Marketing in Los Angeles, CA
NWSL Championship Fan Fest
Experiential marketing
Adobe sponsors festival concert stage at experiential marketing event produced by Southport Marketing in Los Angeles, CA
Adobe sponsors festival concert stage at experiential marketing event produced by Southport Marketing in Los Angeles, CA
Engaged audience at experiential marketing event in LA
2023 NWSL Skills Challenge presented by Carmax
NWSL Championship Fan Fest in San Diego, CA - Southport experiential marketing event
nwsl10
Nationwide Insurance sponsors experiential marketing skills challenge at NWSL Championship Fan Fest in San Diego, CA
Award ceremony stage at NWSL Championship Fan Fest
2023 NWSL Championship San Diego at Snapdragon Stadium
NWSL Championship Fan Fest produced by Southport Marketing in California
2023 NWSL Championship Fan Festival in Los Angeles, California - Successful experiential marketing event example
Ally Bank sponsors 2023 NWSL Championship Fan Festival as the official banking partner
2023 NWSL Championship Fan Festival sponsored by Tiffany & Co.

Results

The NWSL Championship Fan Fest delivered a record crowd with more than 7,500 fans attending before the largest crowd ever to watch the Championship match. The CarMax Skills challenge was featured on CBS at halftime of the Championship game.

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