Owners submitted the name for their Toyota and were mailed back a beautiful, customized badge to place on the back of their vehicle.
It’s no secret that people love their Toyotas. At MasQueUnAuto.com, owners could do what many were already doing: naming their vehicles. Owners submitted the name for their Toyota and were mailed back a beautiful, customized badge to place on the back of their car. In exchange, owners were asked to share the story behind the name. The Toyota Book of Names is an homage to all wonderful stories: epic, funny, unexpected, and touching.
Client Name
- Conill
Event Location
- Los Angeles, California
Event Date
- February 2017
Services Provided
Results
“It has been an amazing journey, with so many people sharing clever and touching stories with us. The Book of Names represents an enduring tribute to the loyalty and spirit of Hispanic owners and Toyota’s genuine appreciation for them.” – Mia Phillips, National Brand Manager – Brand, Multicultural & Crossline Marketing Strategy for Toyota
The campaign’s culmination, with more than 150,000 badges ordered over three years, was celebrated through a book release party where some friends brought these stories to life with a bit of help.
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