San Diego Taco Fest

San Diego Taco Fest is a Southport Marketing-owned property that takes place each May. The one-day event attracts more than 12,000 taco fans and has sold out the last three years.

San Diego Taco Fest includes a variety of entertainment and of course, the best tacos on this planet. Thirty of San Diego’s best taco restaurants come together on one day to feed the masses more than 40,000 tacos. Consumers experience all-day entertainment including Lucha Libre Wrestling, Chihuahua Beauty Pageant and Dog Racing and live music including headliner Vanilla Ice.

Client Name

  • City of San Diego

Event Location

  • San Diego, California

Services Provided


Waterfront Park plays host to San Diego Taco Fest each year, which boasts amazing views of the San Diego harbor. Consumers spend an average of 4+ hours at the event with the wide variety of activities. San Diego Taco Fest is the region’s largest taco festival and has attracted consumers from more than a dozen states.

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