The Challenge
Following the pandemic, 24 Hour Fitness rolled out its reimagined ‘Strength In 24’ initiative which aims to build a more complete and holistic approach to fitness by emphasizing mental health, physical recovery, and nutritional fitness.
Accompanying the new initiative, 24 Hour Fitness launched a series of refresh projects to: open new clubs; remodel previously closed clubs; and expand the capacity of its existing clubs to foster a communal, 360 approach to fitness.
Southport had the opportunity to design and produce “Grand Re-Openings” for 4 clubs across California since the launch. Celebrations included a quiet room for meditation, affirmation mirrors, free chair massages, meal prep catering, pressed juices, custom heat-pressed t-shirts, raffle prizes, VIP goodie bags, grab-and-go spa experiences, and so much more.
We look forward to bringing these activations to more club openings across California and beyond in the coming months.
Client Name
- 24 Hour Fitness
Event Date
- 2021-2023
Event Location
- Roseville, CA
Services Provided
Results
8 Clubs Opened
- Roseville, CA
- Irvine, CA
- Hollywood, CA
- Mountain View, CA
- Piscataway, NJ
- La Costa, CA
- Brentwood, CA
- Hawaiian Gardens, CA
Most recent club opened in West Roseville won the award for Top Club Performance 2023
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