Rams Super Bowl Send Off
The Los Angeles Rams won the NFC Championship game and had less than 5 days to plan a send off event for their players and fans...that's where Southport came in.
Starting our 3rd season as the Rams game day sponsorship activation partner, the team had shown immense improvement under second year head Coach Sean McVay. As the season progressed and we crossed one milestone after another alongside the Rams – the NFC Championship win felt as if it was our own.
Southport was immediately tasked with producing a send off rally with less than 5 days to turn around. The objective after that victory was to create a high energy rally & celebration of the LA Rams NFC win and send off the team to Superbowl LIII. We jointly decided on having the event in the parking lots of the SoFi Stadium construction site to give Rams fans a preview of the stadium where they’d be watching games for the 2020 season.
We put together the production plan, coordinated with LASED for parking, security, & city approvals, procured overflow parking at The Forum, negotiated with & hired vendors (staging, restrooms, fencing/barricades, generators/electricians, party rentals, food trucks/catering, heavy equipment rentals), partner/sponsor coordination, AV equipment & labor, on-site event & stage/show management, production labor, media/staff coordination & check-in, brand ambassadors for entrance giveaway, event insurance, and tracked the budget to stay within our client’s parameters.
The result was a safe and exciting event for 12,000+ Rams fans to send off the team to the Super Bowl in Atlanta. The event also built buzz around SoFi Stadium by bringing fans to see the site up close & personal for the first time and generated incremental seat license sales for the new stadium.
“On their way to the airport today, the Los Angeles Rams’ buses took a slight detour and stopped at the site of their future home in Inglewood where thousands of Rams fans had assembled to wish their team luck in Super Bowl LIII. It was the first time that the Rams allowed fans to enter the Hollywood Park site, and the turnout was massive.” – SBNation