Alaska Airlines Flight 35

Alaska Airlines, Nike, and Kevin Durant surprised youth basketball players with an unforgettable experience on their way to Las Vegas.

Alaska Airlines arranged a chartered flight, “Flight 35”, carrying four top youth basketball teams from Los Angeles and Oakland for the Bigfoot Hoops Las Vegas Classic. But this wasn’t just any charter flight. In conjunction with Kevin Durant and Nike, Alaska Airlines provided an unforgettable experience for aspiring young athletes from beginning to end, including a one-of-a-kind brand activation at the Oakland International Airport during a brief layover.

Client Name

Event Location

  • Los Angeles, California

Event Date

  • July 25, 2018

Services Provided

Nike x Alaska Airlines Flight 35 Exclusive Kevin Durant Basketball Shoes
Fans lace up Nike x Alaska Airlines Flight 35 Exclusive Kevin Durant Shoes at giveaway event
Alaska Airlines x Beats Audio x Nike Flight 35 exclusive headphones at marketing event in Los Angeles, CA
DJs at Alaska Airlines Flight 35 experiential marketing brand activation event in Los Angeles
Kevin Durant and fans with exclusive promotional items at Alaska Airlines experiential marketing event in Los Angeles, California
Kevin Durant helps fans lace exclusive flight 35 nike shoes at brand activation in Los Angeles, CA
Kevin Durant Flight 35 Nike x Alaska Airlines Shoes on display at experience marketing event in Los Angeles
Fans enjoy VIP experience at Alaska Airlines Flight 35 experiential marketing event in Los Angeles, CA

Results

The transformation of the gate included a custom lacing station for the new KD11 shoes each player received and breakfast bar with Alaska Airlines signature smoothies. As the players boarded the plane from Oakland, they were surprised by a new set of headphones and neck pillow to add to their swag. Oh yeah, Kevin Durant didn’t just make an appearance, but traveled with the teams from LAX to OAK and then LAS, signing autographs and taking selfies along the way.

Like This Project?
Contact us for your next experiential design project. Reach out today and see what we can do for you.

Get in Contact With Us