The Challenge
Local Chevrolet Dealers and universities have partnered every Fall since 2011 to create the Chevy College Marketing Program. It allows young students to apply their classroom knowledge in a real-life scenario where students will help the dealers figure out the best ways to reach millennials. The project assigned to each school includes a mock budget of $100,000 and a few guidelines comprising 15-second TV commercials, social media marketing, event marketing, and budget searches.
Students then prepare a plan to “pitch” the dealer group at the end of the semester about the best way to market to their peers. This is an amazing learning tool for both the students and the dealers. Select students then have the opportunity for an Internship to join the Chevy Street Team program for the summer and, in some cases, full-time employment following graduation.
Client Name
- Chevrolet Dealers
Event Location
- Multiple across the nation
Event Date
- Multiple
Services Provided
- Brand Activation
- Program Management
- Education
Results
Southport has hired more than 20 Interns through this program and employed several students right out of college as they begin their marketing journey.
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