The NFL and Ford go hand-in-hand with America’s best-selling truck. In the Valley of the Sun, the Arizona Ford Dealers have been a Cardinals partner for several years. As part of their sponsorship, Southport Marketing handles the activation at two stadium locations – the Flight Deck as fans enter the stadium and inside the stadium on the 5th Quarter Deck. Fans have the opportunity to experience the featured Ford vehicles, including their new EV lineup. They can also gear up and enjoy a locker room photo op.
Thousands of fans had the opportunity to engage with Ford products and various branded activities in the display area – from RC Racing to a 360 Photo Booth! Southport also executed a season-long sweepstakes. More than 300,000 Impressions and 20,000 Quality Interactions have been achieved.