The Los Angeles Rams won the NFC Championship game and had less than five days to plan a send-off event for their players and fans…that’s where Southport Marketing came in.
Starting our 3rd season as the LA Rams game day sponsorship activation partner, the team has shown immense improvement under second-year head coach Sean McVay. As the season progressed and we crossed one milestone after another alongside the Rams – the NFC Championship win felt like our own.
Southport Marketing was immediately tasked with producing a send-off rally with less than five days to turn around. The objective after that victory was to create a high-energy rally & celebration of the LA Rams NFC win and send off the team to Superbowl LIII. We jointly decided on having the event in the parking lots of the SoFi Stadium construction site to give Rams fans a preview of the stadium where they’d be watching games for the 2020 season.
“On their way to the airport today, the Los Angeles Rams’ buses took a slight detour and stopped at the site of their future home in Inglewood where thousands of Rams fans had assembled to wish their team luck in Super Bowl LIII. It was the first time that the Rams allowed fans to enter the Hollywood Park site, and the turnout was massive.” – SBNation
We put together the production plan, coordinated with LASED for parking, security, & city approvals, procured overflow parking at The Forum, negotiated with & hired vendors (staging, restrooms, fencing/barricades, generators/electricians, party rentals, food trucks/catering, heavy equipment rentals), partner/sponsor coordination, AV equipment & labor, on-site event & stage/show management, production labor, media/staff coordination & check-in, brand ambassadors for entrance giveaway, event insurance. We tracked the budget to stay within our client’s parameters.
The result was a safe and exciting event for 12,000+ Los Angeles Rams fans to send off the team to the Super Bowl in Atlanta. The event also built buzz around SoFi Stadium by bringing fans to see the site up close & personal for the first time and generated incremental seat license sales for the new stadium.