Overview
The TaylorMade Tour Experience brings tour-level club fitting and same-day custom club building directly to amateur golfers at courses across the country. Southport Marketing has run this experiential marketing program for TaylorMade for more than four years, owning tour logistics end-to-end and scaling it from a single-region beta to a full nationwide operation. The traveling brand activation delivers the kind of VIP experiences usually reserved for PGA Tour pros, pairing golf marketing with the operational muscle to keep multiple tours moving week after week.
The Challenge
TaylorMade wanted amateurs to get the same tour-level fitting and club-building experience trusted by pros like Tiger Woods and Rory McIlroy, delivered on-site and same-day rather than the weeks-long wait of a standard demo day.
Running that promise at scale took serious logistics: three separate tour routings, weekly product shipping, and events four to five days a week across markets nationwide, all coordinated across integrated technology systems including Oracle, Excel, MFE, and Domo.
The Experience
The tour parks directly on the driving range at courses nationwide, bringing TaylorMade’s flagship Kingdom fitting experience well beyond its Carlsbad, CA headquarters.
One-on-One Fitting: Each stop offers a personal fitting session using Trackman and GC Quad launch monitors, with fitters trained through TaylorMade’s Kingdom Academy making data-driven recommendations in real time.
On-Site Club Building: Metalwoods and wedges are assembled right in front of the customer, so golfers leave the same day with a custom-built club ready to play.
Custom Iron Orders: Irons are ordered to custom spec and delivered directly to the golfer after the fitting.
Behind-the-Scenes Logistics: Southport manages inventory and order logistics, tracks every build as a checks-and-balances layer, and generates reporting across all three tours.
Client Name
Event Date
- 2025 (ongoing, 4+ year partnership)
Event Location
- Nationwide
Services Provided
The Impact
In 2025, Southport and TaylorMade carried out over 30,000 fittings across 396 events held nationwide, spanning 38 states. Custom TaylorMade golf clubs were built on-site, providing each customer with a same-day, tour-quality product ready for immediate use.
30,000
+
Fittings completed in 2025
396
Events held nationwide
38
States covered
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