Owners submitted the name for their Toyota and were mailed back a beautiful, customized badge to place on the back of their vehicle.
It’s no secret that people love their Toyotas. At MasQueUnAuto.com, owners had the chance to do what many were already doing: naming their vehicles. Owners submitted the name for their Toyota and were mailed back a beautiful, customized badge to place on the back of their vehicle. In exchange, owners were asked to share the story behind the name. The Book of Names is an homage to all wonderful stories: stories that were epic, funny, unexpected and even touching.
- Los Angeles, California
“It has been an amazing journey, with so many people sharing clever and touching stories with us. The Book of Names represents an enduring tribute to the loyalty and spirit of Hispanic owners and Toyota’s genuine appreciation for them.” – Mia Phillips, National Brand Manager – Brand, Multicultural & Crossline Marketing Strategy for Toyota
The culmination of the campaign, with more than 150,000 badges ordered over 3 years, was celebrated through a book release party where these stories were brought to life, with a little help with some friends.