What is Marketing Fulfillment?
We are all familiar with traditional “direct mail” pieces that are sent out en masse. Marketing Fulfillment, also called Kitting, is a customized package that can integrate into your specific campaign or program. There are a variety of ways it can be used to increase brand awareness, build loyalty, and further engagement.
As brands continue to seek new channels to engage with their consumers, Marketing Fulfillment is an impactful way to stand out from the recent onslaught of all things virtual.
Marketing Fulfillment Examples Include:
Surprise & Delight
Word of mouth is a powerful marketing tool and unexpected gifts garner a genuine response of excitement surrounding your product. Promotional items with personalized names, branding, monograms or engraving will leave a lasting impression.
New Product Launch/PR Kits
With in-person events at a minimum, kits deliver an “experience” directly to your consumer, whether for a new product, campaign or as part of your media strategy. Cut through the clutter with a well-curated marketing kit, generating media attention and coverage for your brand.
When looking to execute a program across various locations and markets, activation kits are a turn-key solution to deploy a cohesive campaign on a larger scale that allows for in-market implementation. Developing and fulfilling these kits from a central source ensures a consistent brand message across multiple locations.
Customizable retail options such as seasonal boxes, holiday offerings, limited time offers or merchandise, and personalized gifts allow for updated offerings and add perceived value to keep your customers coming back.
Employee recognition gifts, new hire kits, holiday baskets or internal marketing campaigns are great ways to reward your employees and aid with retention. After all, they are your most valuable asset.
Virtual Event Extension
Take your virtual campaign a step further by providing a touch point to your attendees with a custom branded kit integrated into the virtual component.
Regardless of the type of marketing kit, it is vital to having a fulfillment partner you can rely on. Quality control, organization and timeliness are all critical components to the success of the fulfillment.
Fill out the contact form or send us an email (firstname.lastname@example.org) to learn more about how Southport can help with your fulfillment needs.