Marketing is a challenging field because so many voices compete for customers’ attention. With social media, television, billboards, and more, our audiences are constantly bombarded with information. So how do you stay on top and create meaningful brand loyalty amidst all the noise? Here are some emerging trends we see making a big impact in experiential marketing.
Utilizing advanced technologies for accurate data collection
Advanced technology has made data collection more accessible than ever. It’s important to rely on these ever-changing tools to gather and utilize all the data from the event, including before and after. Businesses looking to stand out from the rest make and implement these data-driven solutions to improve their overall effectiveness.
Future Trends in Experiential Marketing and ROI Analysis
Each brand has a story, and evolving marketing strategies allow brands to tell them differently. A blend of in-person and virtual experiences allows smoother, more high-impact events.
Virtual and augmented reality experiences
The pandemic has forced many companies to change experiential marketing. Now, more companies are utilizing experiences such as virtual and augmented reality. Some common trends are augmented reality photo booths to create a more immersive experience.
Artificial intelligence in personalized marketing
The utilization of artificial intelligence is quickly changing the landscape of personalized marketing. Because of AI’s ability to process and analyze vast amounts of data, AI can quickly identify patterns and create predictions regarding customer behavior. In turn, marketers can offer personalized experiences more efficiently than ever before.
Integration of online and offline experiences
Brands continue to create dynamic customer experiences, including immersive online and offline environments. This hybrid marketing model allows customers to learn about a brand’s products or services in many ways that interest them. From marketing fulfillment to surveys, this mix of experiences allows for diverse marketing tools.
Strategies for Overcoming Measurement Challenges
Developing effective marketing measurement is imperative to assessing if your marketing strategies will work in the short and long term.
Developing a comprehensive measurement strategy
Developing an all-encompassing plan to measure business goals is essential to determine if your campaign is successful. We combine your goals, business objectives, KPIs, analysis segments, and other important marketing metrics to develop a comprehensive measurement strategy to keep your business going forward.
Setting clear goals and objectives
What does your company wish to accomplish with its experiential marketing strategy? Setting clear goals and objectives; otherwise, you may get lost and overwhelmed by all the ideas. Once you’ve narrowed down your goals, it will be easier for your company to reach goals. At Southport Marketing, we’re experts at helping our clients stay on the path to success.
Tools for ROI Measurement
We at Southport Marketing use cutting-edge digital tools, hardware, and software designed to enhance various aspects of every event. So can you. These multiple tools help manage event processes and give organizers valuable insights into improved decision-making.
Data analytics platforms
Our team of experts leverages event technology to collect and analyze data from many different resources, giving valuable insights into the attendee’s preferences, consumer behavior, and engagement levels. Using data analytics platforms, provide all the information needed to tailor future events for post-event interaction and increased engagement.
Social media listening tools
Keeping track of social media engagement after the event can be daunting. Not only do we track customer engagement with various cutting-edge social media listening tools, but we’ll also provide clients with the data. We can even create custom event apps to give the attendees a centralized hub for lead collection and other interactive features.
Surveys and feedback mechanisms
Some of the most valuable data you’ll receive after an event are surveys from attendees. It helps you gain real-time access to their thoughts and thoughts about the experience. We take it one step further by making it something attendees want to participate in, such as digital wheel spins and vending machines.
Contact us to get started
Are you ready to improve brand sentiment and create leads that will turn into converting customers? Southport Marketing is a team of experiential marketing experts you can rely on. Contact us to brainstorm a winning event production that will enhance your brand and increase your visibility in valuable ways.
