Alaska Airlines Annual Sponsorship
Alaska Airlines sponsors 20+ events per year in areas such as active lifestyle, food & wine, sports, and entertainment. As such, Alaska engages with consumers in a unique and remarkable way in order highlight its destinations, routes and amenities.
The 20’x20’ Alaska Airlines booth was created to reflect Alaska’s new branding campaign, complete with the updated Eskimo and its vibrant color palette.
Consumers can experience items such as free power, where they can plug into actual First Class and coach seats, sample Alaska’s signature fruit & cheese or sip on Exploration wine served from our snack bar.
A custom Alaska app was created to gain understanding about consumer’s travel habits, provide the ability to sign up for Alaska’s newsletter, obtain sweepstakes entries and highlight Alaska’s destinations.