The Challenge
Bank of Utah joined the PGA Tour as the Title sponsor of the Bank of Utah Championship at Black Desert Resort in St. George, Utah. Bank of Utah wanted to elevate their brand to the Utah Community, and it was their first partnership on the national stage. Southport Marketing created a space that engaged customers in multiple areas including Simulator Golf Challenge, Mini Golf, Photo Op, and the giving tree with The Policy Project (Bank of Utah charity partner). Our team included spaces for guests to relax and enjoy endless views of the lava and mountain ranges. Stand out and Level-up was the client goal.
Strategically, the Bank of Utah delivered on its promise to golf fans with opportunities to experience, relax and enjoy golf. Intentional moments like player autographs, media presentations, photo ops, and interactive experiences drew crowds and increased dwell time. The Backyard (display location) quickly emerged as one of the most active and recognizable branded environments on course.
Client Name
Event Date
- October 2025
Event Location
- Black Desert Resort, St. George, Utah
Services Provided
Results
Bank of Utah has never taken on a partnership that was on the national stage. Their goal was to elevate their brand in the state of Utah while driving more awareness of their differences and community involvement. Create memorable experiences for both bank customers and potential customers.
Designed as an open, welcoming space, it served as a central hub for fan engagement, media moments, charitable recognition, and sponsor-led experiences throughout tournament week. 90% of fans attending were aware of the Backyard space and Bank of Utah. 40% of all fans attending visited the Backyard. More than 800 golfers took a swing in the golf simulator for a chance to win a Black Desert Resort experience.
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