Ford
The Challenge
For this program, Southport activated at all of the 2025 Arizona Cardinals home football games on behalf of Ford. This activation had two locations (one inside the stadium and one outside the stadium), which each had three vehicles on display. Knowledgeable product specialists were on site to answer questions at either display about the vehicles, while brand ambassadors encouraged fans to enter the Ford Tailgate Sweepstakes for the chance to win a vehicle.
The larger, outdoor footprint on the flight deck included a rotation of vehicles (different ones featured at each game) and multiple activities as part of the activation, such as a photo opportunity, spirit station, the experience of playing X-box using Pro Power Onboard from the Lightning (electric F-150), cornhole, and the opportunity to enter the Ford Tailgate Sweepstakes in exchange a premium of their choice to take home, as well as the chance to win a vehicle.
Attendees who visited the Ford activation on the terrace level could also pick a premium of their choice after entering the Ford Tailgate Sweepstakes, while checking out the vehicles on display, which remained the same for the season: a Bronco, a Mustang Mach-E, and an F-150 Lightning.
Client Name
Event Date
- September – December, 2025
Event Location
- State Farm Stadium – Glendale, AZ
Services Provided
Results
- Premiums given away for this season featured the Ford script branding and included cool towels, clear stadium bags, hats, and can coolers designed in honor of Ford being the Hispanic Heritage Month partner.
- Ford also sponsored the Tailgate Sweepstakes, in which all leads were entered.
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