TaylorMade Golf: Carbonwood Stealth Product Launch

The Challenge

TaylorMade Golf launched the first-ever Carbonwood Stealth Golf Driver, turning the golf market upside down with excitement. As a big part of the launch, TaylorMade wanted to build large brand awareness and did so with activations at two PGA Tour events: the Farmers Insurance Open and Genesis Invitational.

Our Solution

We created multiple activation elements, including a product trial, virtual driving range, an outdoor golf lounge to view the tournament, and a lounge for consumers to see for the first time the MyTaylorMade+ App. TaylorMade also added the TaylorMade PGA Tour Truck so consumers could tour the big rig and see where the Tour Pros had their clubs dialed in. It created a NASCAR-like setting, really letting fans behind the scenes and into the pits.

Client Name

Event Location

  • Los Angeles, CA
  • San Diego, CA

Event Date

  • January 2022

Services Provided

Kids use TaylorMade Golf putters for mini golf at experiential product launch event in Los Angeles, CA
Customers interact with the brand at TaylorMade Golf product launch - experiential event in Los Angeles, CA
Experiential marketing event for TaylorMade Golf
Marketing fulfillment promotional items for TaylorMade Golf product launch event
Immersive event technology engages audience at TaylorMade Golf's Stealth Driver product launch event in Los Angeles, CA
Audience interacts with the brand digitally at product launch event in Los Angeles, CA
Southport Marketing designed the event space to be immersive and inspire engagement with the brand
TaylorMade Golf product launch eye catching promotional large scale display attracts audience
TaylorMade Golf product launch for new Stealth drivers engages consumers
Engaged audience experiences new TaylorMade Golf products at experiential marketing event

Results

More than 4,000 consumers engaged with the experiences provided by TaylorMade. Social Media takeovers throughout both events showcased the new product to fans enticing them to come see it before you could buy it in the store. More than 200,000 impressions were earned on Social Media.

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