Experienced Team Members | Southport Marketing

As Culture Code, we are unreasonably picky about our peers. This sentiment applies to our executives as well. The Southport Marketing team is comprised of savvy entrepreneurs and marketing industry experts, bringing years of experience to the company. They cultivate our strong culture, and work tirelessly to help our team scale, grow, and succeed for our clients.

Tim Young

Partner & President

Tim Young

Partner & President

Biography

Tim is a 25-year marketing veteran including stops tied to golf, hot dogs, magazines, professional baseball, cars and event marketing. Tim leverages his expertise and experience in the Sports, Entertainment and Lifestyle space helping clients build and execute marketing strategies. Consistently exceeded aggressive revenue goals and set industry standards at General Motors for lead generation and sales increases of more than 20%. Today, Tim’s focus as founder and President of Southport Marketing is on account management, business development, product marketing, strategic planning, client relations, event management, contract negotiations, and budget management. Southport’s name comes from a tiny Island in Maine where Tim’s family has vacationed for five generations. It also happens to be the place where he was married in 2000 at the lighthouse on Southport Island. Prior to Southport, Tim spent nine years with General Motors R*Works. Tim was the first Director to join the Western Region helping build R*Works from the ground up. Some of the highlights included: professional and college sports, concerts, festivals, fairs, air shows – more than 200 events annually. As SVP, Regional Managing Director for R*Works, Tim supervised a staff of 25 who produced events and sponsorships for GM and its local dealer groups. Tim took a national assignment in 2006 working with all divisions at GM on Sports and Entertainment properties. From MLB to the Grammy Awards to the Transformers first movie, Tim focused on leveraging media properties to include promotional opportunities beyond the traditional 30-second TV commercial. One of Tim’s highlights working for the San Diego Padres was creating a game-changer in 1998 when Trevor Hoffman, MLBs #2 in all-time saves, entered the game to Hells Bells – otherwise known as Trevor Time. That year, Hoffman saved 53 games helping the Padres to the World Series. The best job ever for Tim was years ago when he had his own personal “hot dog on wheels.” As a driver and public relations personality, Tim drove the Oscar Mayer Wienermobile to events in the western United States. Some of the highlights included the Rose Bowl, Super Bowl, All-Star Game, and teaching Jay Leno how to drive the Wienermobile on the Tonight Show. Tim is a graduate of San Diego State University and currently serves on the Board of Directors of the Century Club of San Diego, the charity that runs the Farmers Insurance Open (PGA Tour) Tim is married and lives in San Diego.
Tom Johnson

PARTNER, COO & CFO

Tom Johnson

PARTNER, COO & CFO

Biography

For the past 30 years, I have been running companies in numerous and various capacities. My leadership, versatility and experience in manufacturing, marketing, finance and operations have played a vital role in my ability to build strong and successful companies.

As COO/CFO/Partner, I am responsible for running and managing Southport’s day-to-day finances and operations.

In 2012, my finance and operational skills guided Southport Marketing to winning the prestigious B2B CFO Awards in the small business category. The U.S. Chamber of Commerce awarded Southport as one of only twenty five companies in the entire U.S. to be recognized for all areas of financial and operational expertise including; keeping Southport debt free , profitable and well positioned to consistently perform for its clients. Under my leadership, Southport has grown from 3 partners to 16 full-time staff.

Prior to Southport Marketing, I served nine years at General Motors R Works Marketing Agency as the Senior Regional Business Manager, overseeing the budgets and operations of nine auto brands. Adding to my responsibilities, I also headed up the sweepstakes department in which I managed all large scale sweepstakes promotions in the western region. One of my biggest promotional achievements was overseeing one of the largest sweepstakes giveaways in GM history. Under my guidance, GM partnered with three Major League Baseball teams to give-a-way 39 GM vehicles in one season.

In 2022 I was asked to join the Forbes Finance Counsel. I contribute articles as well as sit on peer review. In 2023 Forbes asked I sit on the Business Counsel.

I received my Business Administration degree from Arizona State University in 1992. I am married to my wife of 21 years Tammie and together we have raised three grown children; Taylor, Kylie and Delaney. We also now enjoy our six grandchildren. We reside in Port Hueneme, CA and enjoy traveling the world one place at a time.

I am an avid traveler and outdoorsman; I enjoy deep sea fishing, camping, and hiking.
Kurtis Katz

PARTNER & CMO

Kurtis Katz

PARTNER & CMO

Biography

For the past 20 years, Kurtis has spent his professional career developing strategic partnerships and providing integrated sales and marketing solutions for top brands, numerous professional and collegiate sports teams, entertainment properties and various lifestyle events. Kurtis has spent the majority of his career dedicated to creating partnerships and marketing campaigns that increase revenue, retention and results.

In 2009, Katz joined Southport Marketing heading up their Los Angeles office as a Partner and Chief Marketing Officer. His primary responsibilities have included business development, creating, evaluating, and activating event sponsorship opportunities, building cross-promotional partnerships, and creating integrated experiential and promotional marketing campaigns for respective clients.

Prior to Southport Marketing, Katz served eight years with General Motors R*Works, a division of the Interpublic Group. Beginning in 2000, Katz managed GM’s sponsorships, promotions, and events working with all divisions in the GM family. First, as a senior manager for Pontiac/GMC, to GM Goodwrench Service & Parts and then GM’s cross-divisional Auto Show In Motion program. During those first 5 years with R*Works, Katz created and developed a variety of unique sales driven promotional programs highlighted by the first-ever GM Goodwrench consumer loyalty program to running the world’s largest consumer Ride & Drive program in the auto industry. Katz’s final assignment came in 2005 as the director of marketing and promotions for the Chevrolet division in which he spearheaded and oversaw some of GM’s largest and highest profile sponsorships and events in the western region including NASCAR, Los Angeles Dodgers and Angels, Oakland Raiders, USA Men’s Olympic Basketball, Grammy Awards, Sacramento Kings, USC, UCLA, and the California State Fair.

Prior to R*Works, Katz worked five years with a sports and marketing firm in San Diego -Seaver Marketing Group (SMG). He joined the agency as their first director of marketing – selling sponsorship, developing traffic driving sales promotions, creating consumer frequent shopper programs and managing and negotiating sponsorships for sports teams, grocery store chains, and restaurants. Katz also served as the conference marketing director of the National Sports Forum – the largest cross-team sports marketing conference dedicated to sales and marketing.
Andrea Iranpour

VICE PRESIDENT, CLIENT SERVICES

Andrea Iranpour

VICE PRESIDENT, CLIENT SERVICES

Biography

For more than 10-years, Andrea has spent her career in the marketing, promotion and events industry developing effective strategies, integrated programs and partnerships to increase visibility of brands, generate revenue-producing campaigns for consumer products and major corporations in the sports, automotive, entertainment, lifestyle, fitness, and fashion arenas. As Southport’s Vice President of Client Services, Andrea’s primary responsibilities include creation of strategic programs and brand experiences, new business and partnership development, sponsorship evaluation, event activation and account management. Prior to Southport Marketing, Andrea was Director of Sponsorships and Client Services for Pac-10 Properties, a division of Fox Sports. As such, she developed and oversaw the sponsorship programs and client integration for the Pac-10 Conference’s blue chip sponsors such as Dr. Pepper/Sunkist, Pacific Life, Bank of the West, and 76 Gasoline. In addition, she created and executed the marketing campaigns for the Pac-10 Conference Basketball Tournament held annually at Staples Center in Los Angeles, along with implementation of on-court, on-air and in-arena sponsor integration throughout the Tournament. Andrea’s marketing and events career includes time spent as Supervisor at General Motor’s R*Works, a division of Interpublic Group, overseeing sponsorships, promotions and events for its key partners such as the Fiesta Bowl, Pac-10 Conference, Denver Broncos, USC, Monday Night Football, and the Rock and Roll Marathon series. At Magic International, the largest annual trade show in the fashion industry, she developed and managed its marketing campaigns, as well as coordinated and executed show events. Finally, during her time at Weider Publications, Andrea created and implemented marketing strategies and promotions for more than 21 consumer magazines in the fitness and entertainment industries including Shape, Men’s Fitness, Fit Pregnancy, Muscle & Fitness and Star. Andrea is a graduate of Pepperdine University with a BA in Public Relations and is currently a member of the Los Angeles chapter of Women in Sports and Entertainment (WISE). Andrea enjoys spending time with her family, working out and running (she has completed two marathons), and watching college sports!
Amy Smith

Art Production Director

Amy Smith

Art Production Director

Biography

Amy has more than 20+ years in the marketing and graphic design industry serving clients with creative design that is efficient and focused on a strategic goal. She has spent time in the field at events and has a great pulse on what grabs the attention of the consumer. Amy’s ability to design and produce all the creative elements that separate Southport’s clients from the sea of vendors on a traditional expo row. When Amy isn’t creating, she oversees the logistical necessities required for major events across the nation. From travel to booking staff to shipping to multiple locations with ease, Amy is a true get-it-done gal. Amy has developed award winning display properties and numerous print campaigns for clients including General Motors, Ford, Toyota, and 3M. In her continuing education, Amy is a member of the Graphic Artist Guild and AIGA. Amy is a Graduate of Florida State University with a BA in both Art History and Fine Art. Amy enjoys spending time with her family, relaxing at the beach, and running.
Jeremy Reed

Director, Marketing & Operations

Jeremy Reed

Director, Marketing & Operations

Biography

With over ten years of experience in marketing and event management, Jeremy joined the Southport team in 2016 to manage client accounts, create interactive promotions and provide on-site management of various programs – The Jack Of All Trades and Master of Many.

Prior to joining Southport, Jeremy gained experience in digital media, communications, branding and event operations in the sports & entertainment industry including college football bowl games, NCAA championships, golf tournaments, endurance races, stadium concerts, and private events.

Jeremy received his Master’s in Sports Management from California State University, Long Beach in 2013. In 2011, he graduated from Northern Arizona University with a Bachelor’s in Business Management and a Certificate in Entrepreneurship.

When he is not working or watching sports, you can find him on the golf course yelling “fore” as he slices tee shot after tee shot.
Genevieve Oransky

Marketing Supervisor

Genevieve Oransky

Marketing Supervisor

Biography

Genevieve has over 13 years of experience planning and executing unforgettable live and virtual experiences that inspire attendees and deliver results to her corporate clients. She has worked with Fortune 500 clients producing everything from intimate dinners to large multi-day conferences and brings expertise in event design and marketing. In addition to ensuring the client’s brand is upheld and the event creates inclusive opportunities to develop business, she enjoys adding unique elements before, after and during the experience that keep it relevant.

On her free time Genevieve enjoys planning travel and activities for her awesome family who include her husband, 2 daughters and French bulldog Thor.
Kayla Case

Marketing Manager

Kayla Case

Marketing Manager

Biography

Kayla has been with Southport Marketing since 2016. She started out as a Brand Ambassador and worked her way up to a Marketing Manager. Kayla takes pride in marketing for multiple vehicle markets across the Midwest. She plans and executes activations at a wide variety of events such as local festivals, concerts, and sporting events.

Kayla is a life-long Nebraskan. She graduated from Bellevue University in 2012. When Kayla is not working, she enjoys spending time at the lake, farm life, and enjoying time with family and friends.
Amy Hauldren

Marketing Manager
Cassidy Gonzalez

Marketing Manager

Cassidy Gonzalez

Marketing Manager

Biography

Cassidy graduated from San Diego State University’s College of Professional Studies and Fine Arts, with a Bachelor of Arts degree in Advertising and a Minor in Industrial and Organizational Psychology. While in school refining her industry knowledge, strengthening interpersonal relations, and adopting technical design skills—Cassidy served as President and COO of SDSU’s Advertising Club.

Since joining Southport in 2021, Cassidy has taken her passions for art, leadership, and behavioral psychology, and applied it to a career in experiential marketing. Through her work, she hopes to positively contribute to advancing and reimagining the “consumer experience.
Matt Terry

Marketing Manager

Matt Terry

Marketing Manager

Biography

Joining the Southport Marketing in Jan 2023, Matt brings over a decade of Professional Sports, Event Management, Marketing, and Customer Service experience to our team.

Matt is a Veteran on the United States Navy, with one tour aboard the USS Theodore Roosevelt from 08-09 in the Gulf of Oman. During his 4 years of service, Matt’s Rates included Aviation Storekeeper, Security, and Logistics Specialist and finished with the rank of Petty Officer 3^rd Class.

After his time in the service, Matt returned to his home state of Minnesota where he graduated from the University of Minnesota with a Bachelors in Sport Management. He took part in Re-Founding Phi Delta Theta on his campus, restarted the fraternity’s local Alumni Chapter, and served as their President for 8 years. His professional career in MN included positions with the Minnesota Twins, Minnesota Wild (Xcel Energy Center), Minnesota Vikings (US Bank Stadium), Minnesota Timberwolves and Lynx, Tee It Up for the Troops, and the Uptown VFW. In 2019, he and his wife moved to California where he worked for Wounded Warrior Project before joining our team.
Seerel Meadows

National Staffing Manager

Seerel Meadows

National Staffing Manager

Biography

Seerel has been with Southport since 2017. Previously, she worked as an Events Manager before becoming our National Staffing Director. Bringing over 20 years of expertise in Marketing, Staffing, and Event Management to this role, Seerel specializes in hiring for major events and facilitates all of our in-house staffing.

Seerel is a graduate of the University of Washington where she studied Marketing and Public Relations. She currently resides in Dallas, Texas. She loves traveling, hosting events for friends and family, and trying all the new experiences Dallas has to offer.
Jill Matson

CONTROLLER
Veronica Morales

Senior Accounting Operations Manager

Veronica Morales

Senior Accounting Operations Manager
Brian Parenti

Field Operations Manager

Brian Parenti

Field Operations Manager
Chris Owens

Operations Manager
David Ruiz

Warehouse Manager
Jesus Rosales

Warehouse Assistant