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Vanilla Ice preforms at San Diego Taco Fest experiential event in San Diego, CA
How to Choose an Experience Marketing Agency

How to Choose an Experience Marketing Agency

With digital noise at an all-time high, the move toward impactful physical brand experiences is absolutely critical. Selecting the correct experience…
April 29, 2026
Experiential marketing event in Los Angeles produced by Southport Marketing featuring branded BMO soccer games and interactive family-friendly activations.
What Is Experiential Marketing? Definition, Benefits & Real Examples

What Is Experiential Marketing? Definition, Benefits & Real Examples

If you've ever stood inside an activation and thought, this feels like more than an ad, you've already felt experiential…
April 7, 2026
Engaged consumers enjoy immersive brand experience at Alaska Airlines experiential marketing event in Los Angeles, California by Southport Marketing - How to Analyze Experiential Marketing ROI & Effectiveness
Measuring Success: How to Analyze Experiential Marketing ROI & Effectiveness

Measuring Success: How to Analyze Experiential Marketing ROI & Effectiveness

Pushing the envelope of marketing means giving customers a unique experience. Instead of handing customers a flyer, brands have evolved…
May 17, 2024
Understanding Consumer Behavior in Experiential Marketing in Los Angeles, California - The psychology of engagement
The Psychology of Engagement: Understanding Consumer Behavior in Experiential Marketing

The Psychology of Engagement: Understanding Consumer Behavior in Experiential Marketing

Understanding human behavior, particularly consumer behavior in marketing, is one of the major keys to success as a business owner…
January 31, 2024
Southport Marketing creates lasting brand impressions in Los Angeles, California with experiential marketing campaigns
The Power of Experiential Marketing: Creating Lasting Brand Impressions in Los Angeles

The Power of Experiential Marketing: Creating Lasting Brand Impressions in Los Angeles

In today’s market, it’s not enough to simply put an ad in front of people. Audiences deserve something more. They…
December 20, 2023
Outdoor experiential retail event with shoppers browsing pop-up displays, illustrating immersive retail experiences that drive engagement and brand interaction.
How to Create an Experiential Marketing Campaign

How to Create an Experiential Marketing Campaign

People don’t wake up hoping to interact with another ad. They will absolutely show up for a moment that feels…
March 18, 2026
Alaska Airlines marketing fulfillment PR media kit with premium branded products create lasting impressions for VIP customers
What is Marketing Fulfillment?

What is Marketing Fulfillment?

We are familiar with traditional “direct mail” pieces sent out en masse. Marketing fulfillment, or Kitting, is a customized package…
February 5, 2021
Person writing in a color-coded planner with sticky notes, preparing an experiential marketing event timeline at a desk with keyboard and mouse.
How Long Does It Really Take to Plan an Experiential Marketing Event?

How Long Does It Really Take to Plan an Experiential Marketing Event?

Somewhere out there, a marketing lead is pitching a killer idea to their team: a rooftop pop-up, a brand tunnel…
July 29, 2025
Southport Marketing experiential marketing team analyzing data insights, leveraging advanced technology for impactful brand strategies.
Tools and Trends in Experiential Marketing Analysis

Tools and Trends in Experiential Marketing Analysis

Experiential marketing is a challenging field because so many voices compete for customers’ attention. With social media, television, billboards, and…
June 21, 2024
integrating technology into experiential marketing campaigns
Integrating Technology into Experiential Campaigns

Integrating Technology into Experiential Campaigns

Imagine attending a marketing event planned by your favorite company and stepping into a completely immersive experience that touches all…
July 21, 2024
Creative experiential marketing agency in Los Angeles designs brand activation events near you
Breaking Boundaries: Pushing Creative Limits in Experiential Marketing

Breaking Boundaries: Pushing Creative Limits in Experiential Marketing

Standing Out in a Crowded Marketplace Every business wants to find ways to connect with its customers, but not all…
December 9, 2024
Corona Extra Beach House sponsorship in Los Angeles, CA
Experiential Marketing Agencies vs. Advertising Agencies

Experiential Marketing Agencies vs. Advertising Agencies

Who Should Do The Work? By Tim Young, President Would you hire your Advertising Agency to do your Experiential Marketing?…
June 21, 2013
top one hundred event agency 2021 It List - Experiential marketing award
Southport Named Top 100 Event Agency – 2021

Southport Named Top 100 Event Agency – 2021

Two years running, Southport Marketing has been selected as one of the top 100 agencies on the 2021 Event Marketer It…
October 4, 0202
Give your brand a voice through Social Media
Give Your Brand a Voice through Social Media

Give Your Brand a Voice through Social Media

How to cultivate personal relationships with your brand By Jordan Cohen, Director, Marketing & New Media Most brands treat social media…
June 21, 2013
Top one hundred event agency 2020 It List - Experiential marketing award
Southport Marketing Named Top 100 Event Agency

Southport Marketing Named Top 100 Event Agency

We are excited to announce that Southport Marketing has been selected as one of the top 100 agencies on the…
August 26, 2020
CEO of Southport Marketing featured on Worldwide Business with Kathy Ireland
Southport Marketing featured on Worldwide Business with Kathy Ireland

Southport Marketing featured on Worldwide Business with Kathy Ireland

Worldwide Business with Kathy Ireland® performed an exclusive interview with Southport Marketing President, Tim Young and CMO, Kurtis Katz. The…
February 10, 2017
Promoting the promotion
Promoting the Promotion

Promoting the Promotion

Creating an Event for Results By Kurtis Katz, CMO/Partner Have you ever heard the phrase, “If you build it, they…
August 23, 2012
Custom fabrication of semi permanent display for Lexus experiential brand activation event production in Los Angeles, CA
Custom Fabrication of Semi-Permanent Displays

Custom Fabrication of Semi-Permanent Displays

Southport is known for creating great brand activation plans for our clients that are easy to set up, activate, and…
September 15, 2014
10 things to put on your to-do list each work day
10 Things To Put On Your To-Do List Each Workday

10 Things To Put On Your To-Do List Each Workday

List by J.T. O’Donnell with insertions by Andrea Iranpour, Vice President, Client Services Inc. magazine columnist Jeff Haden recently wrote…
June 21, 2013