Alaska Airlines at the Farmers Insurance Open

Alaska Airlines wanted to go beyond traditional consumer engagement tactics in order to interact with PGA fans and educate them about their non-stop flight destinations during the Farmers Insurance Open.

Alaska Airlines wanted to go beyond traditional consumer engagement tactics in order to interact with PGA fans and educate them about their non-stop flight destinations during the Farmers Insurance Open.

As a way to integrate digital lead capture, Southport created a customized app on behalf of Alaska – “Alaska Spin to Explore”. The app was able to incorporate Alaska’s new advertising campaign, highlight the 12 non-stop destinations out of San Diego, gain understanding about their consumer’s flying habits, receive sign-ups for Alaska’s newsletter and obtain entries for their sweepstakes. The process was seamless, easy and fun for participants. Everyone walked away with a prize just for playing!

In addition, in order to leverage their title sponsorship of the Fan Village, Southport created the Alaska MVP Lounge where attendees could take a spin on the “Alaska Spin To Explore” app for their chance to win several prizes, including the Grand Prize – a trip to Monterey! Fans who visited the Lounge could also receive complimentary massages, charge their smartphones at the Alaska charging stations and watch all the tournament action.

By the end of the tournament, Alaska received 6,000 impressions and more than 1,200 consumer leads. We’d say that was a successful trip!