Alaska Airlines – Starbucks Red Cup
To kick off the holiday season, Alaska Airlines and Starbucks teamed up to surprise and delight guests at twelve select airport locations with a free reusable Starbucks Red Cup and a $5 Starbucks gift card.
The reusable Red Cup is a coveted item by Starbucks enthusiasts each holiday season. To further their partnership and take the Red Cup beyond stores, Alaska Airlines and Starbucks gave the reusable cups and a $5 Starbucks gift cards to select flights and Alaska Lounge visitors.
The Southport fulfillment team not only warehoused, packed, and shipped the 10,000 cups and gift cards to airports across the nation, but ensured the confidentiality and security of the cup design until the launch date.
The campaign culminated with an activation inside the SeaTac airport to further engagement with guests. Guests were able to get their photo taken in front of a photo wall featuring the Starbucks holiday cups while enjoying pastries and of course, Starbucks coffee.