Banc of California at LAFC
Banc of California took on the title sponsorship of LAFC's brand new Downtown LA stadium and wanted to connect with their dedicated fan base through interactive activations to drive account and credit card signups.
LAFC spent almost two years of building up a dedicated fan base before they had a team or played a home game at their brand new Banc of California Stadium, also known as The Banc.
Being the title sponsor of the stadium, Banc of California had an immediate connection with this dedicated fan base by name recognition, but once the inaugural season started, they wanted to create a more personal relationship with the fans through one-on-one interactions.
Banc of California worked with Southport Marketing to develop lead generation based, interactive, and relevant activations such as a kick game, spirit station, and photo experiences to build up a database and start to generate new accounts for the bank within this dedicated fan base. Multiple footprints at each LAFC home game has lead to an increase in impressions and leads for Banc of California.
Once the database was built and they started to see LAFC affiliated accounts increase, we started to provide cardholder benefits such as a VIP lounge, giveaways, and special experiences at every game, exclusive to those cardholders.