Experiential marketing lets people live your story. Forget passive ads. Real engagement happens in real-world moments that are surprising, emotional, and unforgettable. Southport Marketing builds immersive brand experiences that cut through the noise, get people talking, and move the needle.
Experiential marketing engages consumers through live, immersive brand experiences. It goes beyond grabbing attention to create meaningful interactions that make people feel something. Think pop-up takeovers, branded festivals, AR activations, and VIP lounges. It’s marketing that invites participation and a personal connection with your brand.
Los Angeles is a playground for marketers, and it is also one of the loudest places to compete. Everyone wants to be “the moment.” To stand out, show up with substance and story that invite real interaction, beyond spectacle.
Targeted audiences and micro-communities that love to engage in person.
Deep fan engagement opportunities and trendsetting environments perfect for content creation.
Events here land and then travel through social media, press, and word of mouth.
As a Los Angeles-based experiential marketing agency, we pair creative leadership with serious logistics expertise. While others outsource, we keep work in-house to deliver smoother and more consistent experiences.
Forbes featured Southport Marketing for our focus on real-world connections. From tactile moments to immersive storytelling, we craft experiences people remember and brands rely on to grow.
Experiential marketing isn’t just a tactic; it’s a shift in how you show up and stay memorable. It’s not for everyone, but it might be exactly what your brand needs if you’re looking to make a real impact.
Experiential marketing (also known as experience marketing or engagement marketing) is all about creating unique experiences for your consumers to engage directly with your brand, face to face. Experiential marketing utilizes tangible elements that create memorable sensory experiences (tastes, sounds, smells, etc.) to foster unforgettable opportunities to interact with your brand.
It depends on your goals, but the return can be huge. Experiential marketing isn’t just about buzz; it drives loyalty, boosts lifetime value, and fuels word-of-mouth like nothing else. We track what matters: leads, QR scans, social shares, dwell time, product sampling, and more. Whether you’re after new signups, foot traffic, or long-term brand love, we build custom reporting dashboards to show exactly what’s working. No guessing, just real results.
We recommend 6–8 weeks for national activations. That gives us the time to align on goals, secure venues, build out fabrication, staff your event, and fine-tune every last detail. That said, tight timelines aren’t a dealbreaker. We’ve pulled off incredible events in under a month, and thanks to our in-house team, from logistics to design, we can move fast without cutting corners.
Absolutely. While our roots are in Los Angeles, we produce experiential events across the U.S. from New York to Nashville to Phoenix. We’ve built activations in convention centers, music festivals, hangars, and even open lots in the middle of nowhere. Our nationwide reach is powered by in-house staffing, a mobile fleet, and partnerships across the country, with remote teams based in Omaha, Dallas, San Diego, St. Louis, Phoenix, and Tampa. No location is off-limits.
We do. While the Los Angeles area is our home base, Southport also has remote teams stationed in key markets across the country, including Omaha, Dallas, San Diego, St. Louis, Phoenix, and Tampa. These satellite offices help us stay nimble, local, and fully equipped to activate experiences wherever your audience is.
From brainstorm to breakdown, Southport is built to deliver experiential campaigns that matter. Ready to create something unforgettable?
